Brand Identity for an NYC fried chicken restaurant concept from Simon Kim, owner of the Michelin-starred COTE. 

I worked on this project from the initial brand concept through its launch and expansion. I helped to develop the identity, including the custom-drawn Korean character for dak (chicken) nested within the center egg of the logo, and continued to evolve the brand across the restaurant opening, branded takeout packaging, and  a campaign for its booth at Arthur Ashe Stadium during the U.S. Open.